Tuesday, September 26, 2017

Oculus Rift DK2 VR Headset Review





Oculus VR is one of the hottest technology companies of a generation, promising huge innovations in the way we consume content such as computer games and movies. While their consumer ready CV1 (Consumer Version 1) Oculus Rift technology is still not ready, we have been fortunate enough to get our hands on their Oculus Rift DK2 development kit hardware. The DK2 hardware is a pre-release model for testing of the general hardware and software components, allowing developers to create games that are Oculus-ready for when CV1 launches in around 12 months (estimate).

The DK2 brings some very important hardware updates when compared to the DK1 Oculus Rift headset. The resolution is higher, now offering 960 x 1080 resolution per eye @ 75Hz with low persistence; this promises smoother performance, less motion blur and a reduction in the screen-door effect that plagued the DK1 headset.

It’s innovative alright but now is not the time to get knock kneed over it and throw your money around because it’ll still get a lot better. I’ve tried and to be honest I was very impressed but I’d still wait until it matures and there’s a lot more content, not to mention the fact the more prices will drop the more widespread it becomes.


As a DK2 owner, I would say that it is true that the initial setup is straight forward enough. The main problem is with each game that you want to play. Some require that the Rift is setup as your primary, while some secondary, and then you have the “Direct to HMD” mode versus the “extend the desktop” modes. These additional options create the problems that you WILL have to negotiate with. Other than that, I would fully agree with the article….If you love new tech and don’t mind troubleshooting problems, then buy this now. Otherwise wait for a consumer friendly version.

Friday, April 14, 2017

8 Business Name Mistakes That Investors Hate to See



Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the business that may override all of its value. Your business name will have the same impact on potential customers.

Just as with names of people, there isn’t any ultimate right or wrong, and every name has unique implications in different cultures, economies and markets. Names can imply strength, value, connection or friendliness, or they can set opposite tones. As you search for that perfect name, it pays to avoid the key mistakes that we investors and business naming experts hate to see:

Thursday, April 13, 2017

6 Strategies for Marketing Your Retail Business Online


When it comes to marketing your business, social networking is much more than social. It can position you as an authority in your field and coax your audience to depend on your wisdom. With a little dedication, creativity, and knowledge, it can be an incredible tool, not only for growing your business but also for changing the way others perceive you. Simple assignments online can multiply your relevant, real-life connections, manifesting in customers and recognition.

The appropriate pairing of a social networking style with your particular business image is important. If your laundromat is known for its family-friendly movies, which run while patrons wash their clothes, you can connect to your biggest audience (parents) by thinking about their interests. Many parents want to know about the content of movies before they let their children watch them. Creating or joining an online “G-rated movie” community on Flixter, a social film review site, might be a productive way to grow your laundromat’s visibility with parents in your community.

Tuesday, March 14, 2017

9 Startling Market Statistics You Need to Know



Marketing is all about adapting to constantly changing technologies, strategies and norms. A great deal of creativity, skill and knowledge is required to navigate these murky waters and come out on the other side with fresh ideas to jumpstart marketing practices.

To inspire innovation and disrupt your current schemas of understanding, check out these nine surprising statistics. This will change how you think about marketing.